Word: broadcaster
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...People's Liberation Army garrison is billeted on the studio lot, and an armed soldier commands the entrance to the main newsroom. Foreigners usually need layers of approval to arrange a visit-but not John Terenzio. During a recent news broadcast, the American media consultant sat casually among a team of Chinese producers in the control room critiquing the show. "I thought maybe I was a dope to go for two anchors," Terenzio observes, "but I wanted to build a bit of chemistry." When news presenters Chris Gelken and Jacqueline Chan abandon their scripts to banter amiably about the stock...
...Garfield belongs to a small but growing group of video bloggers, or vloggers, who are turning the Web into a medium in which it's possible that someday anyone could mount original programming, bypassing the usual broadcast networks and cable outlets. "My last entry was a news story about a local ice rescue, and this July I'm going to cover the Democratic Convention," says Garfield, who posts one or two new clips every month. "With cheaper digital cameras and cell phones that can also shoot video, more and more regular people like me will start becoming citizen journalists...
...last week's TV upfronts--the annual galas at which the broadcast networks preview next season's series for advertisers--CBS offered a lesson in the difference between life and TV. It closed its presentation with a surprise appearance by the Who, playing its classic Who Are You, the theme of CSI. Carnegie Hall shook, Pete Townshend windmilled on his guitar, and Roger Daltrey howled, "Oooooh...
...Super Bowl Sunday "wardrobe malfunction." But an aggressive FCC was only one of network TV's problems last season. Another was the sudden, steep drop-off in young male viewers, the most elusive and therefore coveted audience for advertisers. As of April, according to Nielsen Media Research, prime-time broadcast ratings among men ages 18 to 34 were down more than 13% from the previous season...
...Administration also produced a third video narrated in Spanish and featuring the hard-hitting reporting of “Alberto Garcia.” The White House then distributed the three videos to television news stations without clearly indicating their origins. In all, 40 stations around the country broadcast the segments. Many simply integrated the videos into their regularly scheduled news broadcasts; viewers were left clueless...