Word: broadcaster
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...laws, some brewers are beginning to promote moderation with fresh vigor. Anheuser-Busch, which will spend some $325 million selling its top-ranked Budweiser and other brands this year, has spent $40 million during the past 18 months on its "Know When to Say When" campaign. While the firm broadcast 21 beer ads during the past N.C.A.A. final-four series, for example, it also aired 17 "responsible consumption" messages. As students flocked to spring-break sites in recent weeks, the brewers were advertising a "party smart" theme. In its tent at Daytona Beach, Fla., Miller posted signs reading THINK WHEN...
...filled with liquid-crystal diodes, the same material that forms the numerals on the face of a digital wristwatch. When jolted by an electrical current, an LCD lens can instantly switch from being essentially transparent to being totally opaque -- like an efficient electronic shutter. Controlled by an infrared signal broadcast from the projection booth, the goggles' left and right lenses open and close 24 times a second, in synchronization with a pair of Imax projectors showing first the left-eye view and then the right-eye view of any scene. The 3-D effect is unusually crisp because the projectors...
President Fidel Castro denounced the broadcasts as "subversive" and a violation of Cuban sovereignty. But rather than jamming TV Marti, his best revenge might be to broadcast his own long-winded speeches into the U.S. A recent blast from Cuba was heard on radios as far away as Nashville...
...media campaigns to steer youths away from drug abuse. But they ran into trouble when the New York Times described their two-year study -- which advocated staged news events and the distribution of video press releases to be aired on TV news programs -- as "the manipulation of print and broadcast news." A TV network executive contacted by the reporter denounced the scheme, and center director Winsten found himself furiously backpedaling...
...have the bucks grown. The National Football League's new pact, approved a week ago, is a stunner even by the rapidly inflating standards of the medium: $3.6 billion, divvied up among five broadcast and cable networks, to bring every touchdown pass and holding penalty into American homes for the next four years. It is the biggest TV sports deal ever negotiated...