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...dispute illustrates how difficult it is for the broadcast and print media to build a national following among U.S. Hispanics, a geographically scattered group comprising many nationalities. "It's hard to cover all the Hispanic markets because they are so different," says Joel Russell, former senior editor of Hispanic Business. "A publication has to have one article about Chicanos in Texas, one about Cubans in Florida, one about Puerto Ricans in New York. It's too nebulous a focus...

Author: /time Magazine | Title: Press: Dancing to The Latino Beat | 10/23/1989 | See Source »

...being courted by a record number of publications and television news shows. Roughly 145 Spanish-language newspapers and magazines are published in the U.S. In addition, there are some 30 bilingual or English-language publications aimed at Hispanic readers. More than 200 radio stations and approximately 50 television stations broadcast some news and talk shows in Spanish. Their potential audience is vast: the - Hispanic-American community totals 23 million and is growing faster than the general population...

Author: /time Magazine | Title: Press: Dancing to The Latino Beat | 10/23/1989 | See Source »

...Hallmark greeting-card company bought Univision, the largest Spanish-language network in the U.S., from a Mexican media conglomerate for nearly $600 million. The year before, Saul Steinberg's Reliance Group formed rival network Telemundo, which teamed up with CNN to produce a competing evening national news broadcast...

Author: /time Magazine | Title: Press: Dancing to The Latino Beat | 10/23/1989 | See Source »

...Love Lucy. American-made shows account for some 70% of the Continent's programming. Last week, however, the European Community took a step toward reclaiming its prime time from the foreigners. The twelve-nation E.C. adopted rules, to take effect in 1990, calling on its networks to broadcast a majority of European-made entertainment programs...

Author: /time Magazine | Title: EUROPEAN COMMUNITY They Don't Love Lucy? | 10/16/1989 | See Source »

...enactment of past events is troubling enough, but CBS and anchorman Dan Rather last week faced charges that chill every newsman's heart: airing faked footage. The allegation, denied by CBS and so far unconfirmed, is that Rather's CBS Evening News unwittingly broadcast footage of war scenes in Afghanistan restaged or simulated for the cameras...

Author: /time Magazine | Title: Video: Truth And Consequences | 10/9/1989 | See Source »

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