Word: broadcaster
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...decline shows no signs of leveling off. New technologies like home satellite dishes and fiber-optic cable could eventually pose even greater threats. "We've been outplayed, outsold, outmarketed, outhustled by younger entrepreneurs," says Howard Stringer, the former president of CBS News recently promoted to head of the CBS Broadcast Group. "We are still the Goliath of broadcasting, but we will be slain by all the little Davids if we don't pay attention to them...
...stay abreast of new technology. High-definition TV, currently being developed by companies in the U.S., Europe and Japan, will provide a picture of much greater resolution and clarity than present ones have. But many different systems are competing for acceptance, and some could not be delivered over broadcast TV without major retooling. Last month, however, the FCC ruled that any HDTV system approved for transmission in the U.S. must not render existing TV sets obsolete. That seems to ensure that the networks will not be left...
Even Time (Vremya), the stodgy evening news program, regarded as something of a national institution in the Soviet Union, has had an injection of "new thinking." A ten-minute investigative report, called Searchlight of Perestroika, has been tacked onto the end of the broadcast. The mini- documentary covers everything from illegal trading in moonshine to the environmental crisis of the shrinking Aral Sea and the problems of buying artificial limbs...
...that serves as Estonia's capital. "If I were a Russian, the only type of life for me would be in Moscow," he says. "But I am an Estonian, and the surroundings in Tallinn suit me." As for his salary, he is paid the equivalent of $320 for each broadcast. Ott considers playing tennis a "sacred activity." Not that he has much free time these days. A celebrity in his own right, he frequently travels around the country to answer questions from viewers at "creative evenings." He also manages to make an occasional appearance as anchorman on the Estonian evening...
...responded too cautiously to the possibilities of glasnost. Sometimes he muses about expanding his spectrum of guests. Since he is an avid fan of classical music, he is eager to interview international artists like Leonard Bernstein and even emigre cellist Mstislav Rostropovich. Nor would he rule out a broadcast with exiled novelist Alexander Solzhenitsyn. He has also considered bringing on leading Soviet economists and politicians. Says he: "We now read the papers and watch TV in a kind of ecstasy, as if something extraordinary has happened. But what is so extraordinary about it? We are simply beginning to live...