Word: broadcaster
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...course, in the time of Sophocles the pan-Hellenic games that would later inspire the international Olympics and the primitive direct democracy that would later inspire the American political process were relatively undeveloped forms. Neither synchronized swimming nor the advanced telecommunications equipment necessary to broadcast it around the world had been invented during the Golden Age of Athens, for example. Nor did the ancient Greeks have the advantage of televised minidebates. They were a primitive and unhappy people indeed...
...actual sports event, between a team from Denver and another from the nation's capital, was really only a sideshow to the biggest commercial extravaganza of the year. The broadcast's real highlight came when Pepsi and Coca-Cola unveiled their brand new commercials...
...watched the entire Super Bowl broadcast from pre-game to postgame, you endured only 60 minutes of actual live football, but you saw more than 180 commercials comprising more than 90 minutes of advertising messages. And except for the action-packed second quarter of the game, the commercials provided most of the program's thrills...
...just any specs, but one of the 40 million pairs of 3-D glasses that the Coca-Cola company will distribute in an effort to give its pitch an extra dimension. Properly equipped viewers will see ten minutes or so of Moonlighting in 3-D, the first such network broadcast, followed by TV's first 3-D commercial, a 60-second ad for Coca-Cola Classic. The cardboard glasses will be shipped to 40,000 retail stores and fast-food outlets, where they will be given away or sold for no more than 25 cents...
While 3-D has been around since the 1950s, the Moonlighting broadcast will employ an advanced technique developed by Terry Beard, a California-based optical engineer. In the past, 3-D pictures appeared blurry to viewers who did not use special glasses. With Beard's technology those people will see a clear two-dimensional image. Of course, they will be missing one-third...