Word: broadcasters
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Still, it's refreshing to see brands take a risk for what seems like a good cause. But don't leave Super Bowl advertising for dead. CBS, which will broadcast the game, just sold out its Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running spots. "This is our big effort for 2010 and beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl...
...benefit concert in Sanders Theatre, which will broadcast online, will feature performances by pianist Charlie Albright ’11, concert violinist Ryu Goto ’11, the Harvard Glee Club, and Kuumba Singers, according to concert coordinator Barthalomew A. Sillah...
...Location-centric sites like Foursquare encourage people to blast where they are and what they're buying. But Blippy takes things to a new level, since information goes straight from point of purchase to website. You don't have to push a single button; just agree to let Blippy broadcast the details that end up on your credit-card statement. Marketers are constantly mining all sorts of consumer data, and Blippy - which has received seed money from big-name investors like Sequoia Capital and Twitter CEO Evan Williams - wants to help individuals start harnessing this kind of information...
...these two executives could not be more dissimilar. Whereas TR was known for his vigor and zeal, Obama’s presidency is remarkable for its cool. But perhaps this is changing. In his recent meeting with House Republicans, Obama took fire from the opposition on a national broadcast and appeared, for the first time in a long time, to be the proverbial man in the arena, brow marred with sweat. The president systematically dismissed many Republican counterarguments as mere political posturing—something fresh, something promising...
Cheers, hoots and applause echoed in the nearly sold-out 275-seat movie theater in Rochester, N.Y., where Glenn Beck and Bill O'Reilly fans gathered to watch a broadcast of the duo on their national Bold and Fresh tour. Beck opened solo, with a routine that within the first six minutes started in on the State of the Union address President Obama had delivered the Wednesday before. "It was fantastic, so let me start with something nice," Beck said, then paused, staring blankly at the audience. "O.K., give me a minute, I'll think of something." The crowd roared...