Word: broadcasting
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Dates: during 1930-1939
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Stan Shaw's sponsors now number eleven, have been as many as 14. They and the studio net him between $7,500 and $10,000 a year. In his first year he broadcast ten chop-licking plugs a night to the lunchroom circuit for doughnuts and buns made by Fischer Baking Co. Sample "It's permissible to dunk Fischer's doughnuts up to the second knuckle." In that year Fischer's opened two new branches, added 19 new delivery routes. His first sponsor, in 1935, was Krueger Brewing Co. In 25 days, with no other advertising...
...North Spain one man in three is in uniform, in Madrid one man in five; theatres shut down for two minutes at 11 p. m. for an official news broadcast and the national anthem; bullfights are suspended half way through for cheers for Franco, the anthem and the fascist salute-a ceremony that has much in common with humorless Italian and German leader-worship, and more in common with the seventh-inning stretch...
Last week 66-year-old Chairman McNinch, ill since April with a stomach ailment, resigned. As he often does in such cases, Franklin Roosevelt published their exchange of letters, praised Frank McNinch's work. Broadcasting-Broadcast Advertising, radio's authoritative trade journal, observed: "He certainly was not lacking in courage, and no one questions his sincerity, though many in radio have not seen eye to eye with him on the majority of his proposed 'reforms.' But ... his selection of William J. Dempsey as general counsel has proved a boon to the efficiency...
...University of Washington's arboretum is a lush, tree-planted, 260-acre park built by WPA, west of Seattle's exclusive Broadmoor district. It was the scene last week of a really glittering occasion. After speeches, orchestra music, ceremonies broadcast by radio, plump, close-coupled Collector of Customs Saul Haas, Seattle's Democratic patronage dispenser, lifted a pair of scissors, slashed the gauze covering of an ordinary-looking box. Out twinkled 200 fireflies...
Frequency modulation can be described as changing the length of the radio wave. Amplitude modulation changes the wave's strength. Interference noises can simulate amplitude modulation and therefore disturb signals broadcast by this system, but they do not simulate frequency modulation. Thus frequency-modulated signals skip neatly past the interference, whether lightning bolt or icebox motor. One catch is that ultrashort wave length of limited range must be used...