Word: broadcasting
(lookup in dictionary)
(lookup stats)
Dates: during 1970-1979
Sort By: most recent first
(reverse)
...keenly competitive auto business, where advertising hyperbole often spouts like steam from a cracked radiator, the latest Datsun promotion offers a soothing change. It is a coolly understated print and broadcast campaign aimed at improving the environment and showing critics that automakers do care about ecology, as well as boosting sales. In one television commercial, Nature Photographer Ansel Adams strolls through a woodland scene, stresses the need to save the nation's forests and asks viewers to "Drive a Datsun, plant a tree...
...ransacked the house and tore up the floorboards, but found only a radio, some maps and part of a Browning machine gun. The Proves had vanished. In the Creggan estate, weapons were found in hedges or buried, sometimes unwrapped, in the ground-obviously abandoned in haste. Whitelaw himself had broadcast the warning that allowed I.R.A. gunmen to escape, and received some criticism for doing so; but he made no apologies. "Reducing civilian casualties to an absolute minimum," he declared, "was my overriding duty." In the complete operation, only two people-a 16-year-old spectator who ran from his house...
...them if they could make a statement about his health (he never did). While he was in Honolulu, there came another blow-which, in the unlikely event Eagleton survives, could well turn out to be what saved his candidacy. Washington Columnist Jack Anderson asserted on his daily Mutual broadcast that he had "located photostats of half a dozen arrests" of Eagleton "for drunk and reckless driving." "A damnable lie," Eagleton retorted furiously, and Anderson did indeed turn out to be wrong. After the Anderson disclosures boomeranged, Eagleton grew visibly more self-confident: he was going to fight on whether McGovern...
Though name naming could lead to wild and confusing name calling, it might weaken the campaign for "counter-advertising," which is a nightmare for agency chiefs. Counter-advertising, pushed by consumerists and backed by the FTC, would allow special-interest groups to broadcast commercials pointing out what they believe are the dangers or flaws of a particular product or industry. For example, Ralph Nader's forces might lambaste an auto company for alleged safety faults. But if advertisers are willing to call attention to the shortcomings of specifically named competitors' products-and risk retaliation-the drive for counter...
Balch's agency was riding in the red before the commercials started two years ago; it showed a profit of $22,000 the first month they were broadcast, and sales have been climbing steadily. In this year's first half, Balch sold 1,596 cars, grossing $4,500,000. The victims of his on-camera carnage are fixed at local body shops. When repaired, these autos can be sold as new goods, just like new cars that have been damaged in shipment. Repairs so far have cost Balch $60,000, but in some cases he is able...