Word: broadcasting
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Dates: during 1970-1979
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Running Conflict. The broadcast ultimatum came as a stunning shock to Prime Minister Suleyman Demirel, 46, who was fond of saying that only a parliamentary majority could depose him. But the military left him no room for maneuver, and he quickly resigned...
Though it is too early to gauge the full effects of the broadcast ad ban, tobacco executives as yet feel no need to resort to such far-out expedients. Under relentless attack from critics, the tobacco industry withstood the 1970 recession better than almost any other U.S. business. New York's First National City Bank reported last week that seven tobacco companies raised their after-tax profits by a total of 19% last year, the second largest gain among 41 industries in the Citibank survey (the leader: amusement companies). The rise stemmed largely from successful diversification that has taken...
...sales have been stronger than in the same period last year. Philip Morris, Inc.'s cigarette sales in January and February ran more than 11% ahead of a year earlier. Says RJ. Reynolds President William S. Smith, who smokes three packs a day: "I have not felt that broadcast media increased the consumption of cigarettes." It was long the industry's contention that TV commercials mainly induced smokers to switch brands. With their ads off the tube, tobacco men now expect more brand loyalty...
...sales will prove to be only the temporary effect of a last-minute TV ad blitz and the flurry of new brands introduced by the industry while commercials were still legal. Dr. Daniel Horn, head of the Government's National Clearinghouse for Smoking and Health, predicts that the broadcast ban will reduce smoking by two major groups: teen-agers and the five to ten million adults who, he reckons, are really trying to quit smoking. About one-third of the would-be quitters interviewed by Horn's group reported that they craved a cigarette after watching...
Blip-Blip, N.C. The anti-smoking campaigners do not intend to relax. They will monitor the screens for any attempt by cigarette firms to slip the names of their brands onto TV. Tobacco and broadcasting executives vow that that will never happen. Last month ABC televised the Reynolds-sponsored Winston-Salem Classic bowling tournament in North Carolina but, except for brief references at the beginning and end, avoided mentioning the name of the event or even where it was being held. Instead, Announcer Chris Schenkel extolled the charm of "the Moravian settlement" in the heart of "the rolling hills...