Word: broadcasting
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Dates: during 1970-1979
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Again, things blew up in Lebanon, giving the rest of the world a grim sense of déjà vu. Beirut's television station suddenly interrupted a news broadcast last Thursday to present startled viewers with the grim visage of Brigadier General Aziz Ahdab, commander of the Beirut military region. In cool, measured tones, he proclaimed a state of emergency and declared that he had just taken control of the country as Military Governor. Giving no hint as to his source of support, Ahdab called on President Suleiman Franjieh and Premier Rashid Karami to resign within 24 hours...
Front Man. The combination of more stalemate and more rebellion evidently was the last straw for the military. Sitting in his Beirut headquarters beneath a portrait of Franjieh, Ahdab told reporters the morning after his surprise television broadcast: "For God's sake, we have been patient for ten months, and if we had waited one more day, there would have been uncontrollable bloodshed." The choice of Ahdab as the military's front man was apparently carefully calculated by a group of Christian and Moslem officers to give the coup a nonreligious character. He is the highest-ranking Sunni...
Impulse Buying. Nassi's techniques begin with shrill broadcast and print advertising that promises huge discounts "on every single item, in every department, no exceptions!" Next comes "instore development": garish sale signs are displayed in windows; merchandise counters are removed to make way for extra cash registers. The emphasis is on cash-and-carry and self-service. Fabrics are precut to more marketable sizes, clothing is clustered by size instead of type to encourage impulse buying (sportswear and fancy dresses are mixed together). Finally, liquidators mark additional discounts on such seasonal items as greeting cards, chocolate Easter eggs...
...another front and in far more direct fashion, business was also fighting back at its treatment by the press. The protesters were oil companies, and the focus of their ire was a five-part look at gasoline prices broadcast last month on WNBC-TV, the network-owned station in New York City. The mini-series was aired in daily segments of about five minutes each on the early evening news broadcast. Several oil companies privately expressed displeasure at the coverage, and one, Mobil, went public with its complaints, purchasing nearly $36,000 worth of full-page advertisements in local newspapers...
Newspapers have letters-to-the-editor columns and op-ed pages to accommodate outside voices; broadcast equivalents are harder to find. The FCC encourages local stations to let viewers and listeners answer station editorials, but not news and documentary programs. In a Mobil ad that appeared opposite newspaper editorial pages the same day as the "hatchet job" blast, the company urged consideration of a "voluntary mechanism" for reply that would be "developed by the press [and] which would promote free and robust debate...