Word: broadcasting
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Dates: during 1990-1999
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Sarnoff had it all figured out: for RCA to sell radios, it had to have programming--music, news, sports. On July 2, 1921, he arranged the broadcast of the Jack Dempsey-Georges Carpentier prizefight (great ratings in the male demos), which was a watershed event. Within three years the radio music box, now called the Radiola (price: a hefty $75), was a success, with sales of $83.5 million...
When we first teamed up at ABC in the mid-'70s, broadcast television was still a heady and vibrant place. We were thrilled when we heard someone mention a show we had helped get on--Soap, maybe, or Barney Miller or Taxi. We learned from our favorite bosses, Fred Silverman and Michael Eisner, that a good programmer respects the audience, takes risks, has showman-like instincts and lives to bring the best and brightest talent to the people...
...broadcast industry has changed since then, and is undergoing the same kind of technological revolution that occurred when Sarnoff introduced television. Still there are programmers and producers with great passion for the medium, and we count ourselves among them. But now these broadcasters have had to embrace other media as well--cable and the Internet--to avoid being crushed by the furious pace of technology...
...weld the owners of the new, expanded league into a cartel. This too required an exemption from the antitrust laws, which Congress granted in 1966. One morning the three major television networks woke up and found not a collection of individual teams competing with one another to sell their broadcast rights, but a single entity with a growing sense of its value...
...with virtually no business journalism worth the name is ending with business reporting becoming an industry all its own, occupying much of the space of three national newspapers, three cable networks, three major business magazines and a dozen personal-finance magazines--and being prominently featured in local newspapers, on broadcast TV, radio and the Internet...