Word: broadcasting
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Dates: during 2000-2009
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...continues, Clear Channel's Meyer estimates that the boards will produce revenue of $2.3 million in 12 months. Those seven displays in their static form generated $380,000 last year. "An ad medium that historically has been viewed as cumbersome and slow to react is now as flexible as broadcast," says Meyer. It's possible that, given the mobile lifestyle of today's consumers, billboards can reach more people more reliably than TV commercials. A survey released by the Association of National Advertisers and Forrester Research last month found that 78% of U.S. advertisers think traditional TV commercials have become...
...series is like an infomercial for class war, and should the revolution come, an episode guide will provide a handy, illustrated list of who should go up against the wall. My Super Sweet 16 had its third-season premiere last week, building up to the broadcast with a drumroll of conspicuous consumption: four two-hour blocks of episodes drawn from the show's previous seasons. To witness such unself-conscious acquisitiveness in one sitting is like eating an entire normal-kid birthday-party sheet cake, wax decorative candles and all. There's the same queasy sense of monochromatic excess because...
...service, which was broadcast outside over loudspeakers and on three mammoth television screens that had been erected in Hyde and Regent's parks, lasted just over an hour. It demonstrated again the soothing, cathartic power of ritual, the way in which ceremony can provide a shared context for personal grief. There were two dramatic diversions from the normal order of things. First, Elton John sang Candle in the Wind, a song he had originally written to celebrate Marilyn Monroe, with the lyrics revised to honor his friend Diana. A number of people had questioned the propriety of a rock star...
...plan backdrops so the cameras will take away an image that reinforces the message their boss is trying to highlight that day. A press office whose chief used to be known on Fleet Street as "the abominable no man" now promptly returns phone calls. The Queen's Christmas broadcast no longer has her staring straight into the camera, but uses video clips to illustrate her points. Her Majesty even carries a cell phone inside that handbag. All in all, Prince Andrew says, "I think this organization is very good at change management. We live it, we work...
...WHRB broadcasting might not go so far as to broadcast drone, but many of its members pride themselves on the degree to which they target an audience with a very specific set of tastes...