Word: broadcasting
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Dates: during 2000-2009
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...anyone had any remaining doubts that the broadcast TV networks are seriously worried about their declining audiences, they simply have to turn on CBS this Saturday at 9 p.m. That night the onetime Tiffany Network will turn over its airwaves to a bald, bearded former strip-club bouncer, whose ability to make people bleed has made him a media superstar, currently gracing the cover of ESPN The Magazine...
...While the move is a risk for CBS, it's major milestone for MMA, whose growth has been one of the decade's most stunning sports business success stories. For the first time a live MMA fight will be broadcast on one of the big four networks, an extraordinary feat for a sport that, just 10 or so years ago, was roundly derided as "human cockfighting." At first, the caged bouts were fought in the shadows, since the sport was banned in almost every state (it is now sanctioned in 33). But MMA now draws strong ratings on the cable...
...iconography of brands is Walker's specialty. With a compelling blend of cultural anthropology and business journalism, he makes us fess up about our dependence on brand-name products and explains our nearly irresistible urge to use what we buy to broadcast our identities. Marketers spend millions, Walker says, to attach a story to every object they sell. "If a product is successfully tied to an idea, branding persuades people--whether they admit it to pollsters or even fully understand it themselves--to consume the idea by consuming the product," he writes. "A potent brand becomes a form of identity...
...cowboy needs another trophy: he's twice won Oscars for best director and best picture, with Unforgiven and Million Dollar Baby. Perhaps the businessman in him knows that his movies will get more free publicity when he stands on the Grand Palais steps, and his image is broadcast around the world, than he would if they were to win the Palme...
...MySpace and Facebook are like broadcast networks, narrow-focused online cliques such as fixya.com (devoted to tech support and fix-it-yourself junkies) and smokingpassions.com (a social network and dating site devoted to smokers) are like the arcane cable channels in the three digits that, late at night, I might find myself watching for no good reason. Is there a market for these niche sites, and if so, who will go to them...