Word: broadcasts
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Dates: during 1930-1939
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Author of many books including the recently published "Puritan in Babylon," White will broadcast his Monday lecture and two others which follow on Tuesday and Monday, May 1 internationally by the non-commercial short wave station WIXAR, companion station to WIXAL, of Boston...
Last week the theory that a pun can be the highest form of propaganda was again tried out on the U. S. people. A little-known but potent organization called the Council of State Governments adopted and broadcast Balkanization. Intent: to convey the idea that trade fences erected by & between the 48 hitherto United States are becoming as dangerous to U. S. economy as Balkan feuds have long been to the life of Europe...
...first time every major-league team will have at least one sponsor. Procter & Gamble Co., for example, will broadcast some of the New York Yankees, Giants and Brooklyn Dodgers games to boost Ivory Soap. Atlantic Refining Co.-sponsoring a share of the games of the two Boston teams, the two Philadelphia teams, the Pittsburgh Pirates and a host of minor leaguers-will give players $5 books of gas-&-oil coupons for home runs and shutouts. Socony-Vacuum will cover twelve major-league teams, many minors. Biggest plunger of all will be a perennial baseball sponsor, General Mills Inc., with...
...lingo of his own. A baseball buff from boyhood and a baseball announcer for the last eight seasons, Arch McDonald has the job of covering the home games of the World Champion Yankees and the Giants this season over WABC. He will collect a salary of $25,000, will broadcast in turn for Wheaties, Mobiloil and Mobilgas, Ivory Soap...
...Ambassador of Sports" at Washington's WJSV. Rabid fan John Nance Garner called him "the World's Greatest Baseball Announcer." Thousands cheered him when he once dared obscene and unidentified telephoners to meet him somewhere and fight like men.* When he broke his ankle last summer and broadcast from a hospital bed, small boys sneaked past guards, climbed through transoms, even hid in ambulances to visit Arch. Those who couldn't get in shouted questions at his window, and Arch shouted answers back...