Word: broadcasts
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Dates: during 2000-2009
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...builds on the success of Dove's "Campaign for Real Beauty," a series of ads with full-figured women that earned it every marketer's dream--an appearance on The Oprah Winfrey Show. The Pro Age television, print and Web ads (one deemed too racy for broadcast TV) feature real women, not models, all age 50 or over. "We want to widen the stereotypical view of beauty," says Dove's U.S. marketing director, Kathy O'Brien...
...early front runner for the title of the "YouTube of 2007" is a service called Twitter. Twitter enables you to broadcast to the world at large, via the Web or phone or instant message, tiny snippets of personal information: what you're doing, what you're about to do, what you just did, what your cat just did and so on. Twitter does the Internet equivalent of splitting the atom. It creates a unit of content even smaller and more trivial than the individual blog entry. Expect the response to be suitably explosive...
...with a tournament whose import and fan base lies almost exclusively in the United States. I’ve watched a few blurry games on a laptop prone to freezing due to a consistently interrupted feed. I’ve squinted at 14-inch televisions streaming an internet broadcast of five multi-colored blobs morphing up the court without regard for who is whom and whether the ball (a blurry orange sphere resembling the old “ball on fire” trick that made the antiquated “NBA Jams” video game such a classic...
Pundits often talk about the digression of our society via the television, the fact that our American minds are being warped by the horrors on broadcast TV—the very shows we turn to for a much-needed diversion from the difficulties of reality. As a columnist in a recent issue of Time magazine points out, the new target of political muscle is violence, but not that of the talk-show variety. No, instead, politicians now have their sights set squarely on the increasingly prevalent hour-long primetime dramas...
...must, however, look on the bright side. No matter what gets cancelled, gets modified from its original version for broadcast television, gets toned down, cleaned up or cut out—I’ll still have my “Maury.” Thankfully, that kind of trashy television is nowhere near popular enough to raise anyone’s ire. It’s a good thing, too—because just like the guests on his show, I’d do just about anything to find out who’s the father...