Word: broaden
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Reebok's woes began under the new cast of professional managers; there were five presidents in a decade. In an effort to broaden its customer base, Reebok in 1992 ventured out from its core recreational-fitness customers to make sneakers in more competitive sports categories like baseball, basketball and soccer, where such rivals as Nike, Adidas and New Balance were already slugging it out. "Women started feeling like we had lost track of them," says David Perdue, who was brought in by Fireman this year to run Reebok's main lines of business, sneakers and apparel. "And kids too found...
...Daddy a lovely cedar deck. The success of the venture may depend more on the parents than the kids. If they are like Marilyn and Gene McGinnis of Atlanta, devout Mennonites who nonetheless make a conscious effort to teach their children about other cultures and religions, home schooling can broaden and enrich children's minds as much as any schooling. Home schooling also works when parents are like the Deckers in Katy, Texas, parents of five, who were humble enough to get help from another home-schooling parent for a child of theirs who was struggling with spelling...
...hypocritical” for the College to offer advanced standing or joint concentrations at the same time he’s recommending students not necessarily accept them, he says he is wary of choices that limit the flexibility of students to pursue other academic interests or broaden their knowledge base...
...appears to be doing everything he can to broaden his party's base in the north. He has called for allowing Mexicans abroad to cast absentee ballots. "All Mexicans, wherever they are, should have the right to vote," he said, weeks after his inauguration last Dec. 1. And he transformed the Office of Mexicans Abroad into a top-level presidential agency to link directly migrants and the chief executive and serve as an advocate for them in the U.S. Fox has said that he intends to be President to "all Mexicans"--at home and abroad...
Bush should again proclaim an international education week this year and work to make it bigger and better. Much more remains to be done. Bush should broaden and implement an international education policy appropriate for the world in which we live and the world we share. He should make this agenda a high priority overseen by a high-level White House official...