Word: broadened
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While fostering its links with the past, Oshman's will also try to broaden A & F's appeal to the higher reaches of the middle class. The failed A&F's marketing strategy was to expand its range of upper-crust products beyond sports goods into general clothing. The new A&F will try to be both trendy and traditional, but stick to sporting goods, sportswear and glamorous gifts. It will carry a full line of jogging togs and roller skates in addition to the elephant guns. Says Lubetkin: "We're going to make...
Reagan's selection of Bush as his running mate may be a "clear signal that he wants to broaden the G.O.P. base." Unfortunately, Mr. Reagan's idea of broadening the base is to allow moderates and liberals to share his point of view...
Carter was told by some of his counselors when the issue of the Soviet combat brigade in Cuba surfaced that he should never have allowed it to develop in the fashion that it did. But faced with the fact, these counselors said, he should broaden the issue and confront the problem of the Cuban mercenaries operating in Africa. For a moment, according to one witness, his interest was roused, but in the end he would not shoulder the burden of confronting the Soviets...
...racial desegregation, Reagan's convention managers and a majority of the delegates were determined to keep anyone from bolting the party as the moderates did in 1964. Most conservatives and their presidential nominee are now more tolerant of doctrinal differences within the party, and they are anxious to broaden its base. Put differently, winning is more fun than losing. Said Arizona Congressman John Rhodes, the convention's permanent chairman: "Four years ago, we had the purists against the pragmatists. This year 90% of the people here are pragmatists. It's a good omen...
...candidacy, and he assured them that he wanted to work with them. He also placated moderates by keeping Bill Brock as R.N.C. chairman. Traditionally the nominee puts his own man in the post, but Brock had won widespread support from conservatives and moderates alike for his successful efforts to broaden the party's base and elect more Republicans to state legislatures. Brock has had to relinquish some of his authority, but as long as he stays on the job, he symbolizes party unity...