Word: broadened
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...Image. Aware that today's kids consider the Communist Party rigid and conservative, staffers are trying to broaden the paper's appeal. Hence, the name change from Worker to World. "The term Worker was too exclusive," says Executive Editor Simon Gerson, who has been with the paper since 1931. "We want to reach students and white-collar workers as well." Though the Communist Party is the chief backer, the World has picked up support from sympathizers who, even if they reject Communism, share its opposition to racial inequality and the war in Viet...
Transforming the Clerks. "We have been trying to broaden our business," says Managing Director Erich Vierhub, 66, "and now we are harvesting the first successes." One of Vierhub's main aims is to "transform staid bank clerks into money salesmen"-a formula that works at home as well as abroad. One of the Dresdner's mutual funds, Concentra, has grown into the country's second largest (assets: $226 million). From its coequal headquarters in the cities of Frankfurt, Dusseldorf and Hamburg, the bank has opened 650 branches across West Germany, adds new ones at the rate...
...Angeles-born Gary Karr, 26, the bass sings instead of croaks, and it sings with all the richness of the cello, the warmth of the viola and the agility of the violin. Yet Karr is not content simply to be the master of a narrow field. He wants to broaden the field-by revamping the technique of bass playing and bringing the instrument into its own as a solo voice. "My intention is to start revolutions," he says. "Most bass music doesn't demand very much, and most bass players don't want to work very hard; they...
...quested. Rocking across Nebraska in a train, he mused on all the things that he wanted to do and all that he felt he could do: reconcile the races, summon the "good that's in America," end the war, get the best and most creative minds into government, broaden the basic idea of the Peace Corps so that people in all walks of life would try to help one another. He was ambitious, but not for himself. He ended his musing: "I don't know what I'll do if I'm not elected President...
Fantasy & Propaganda. During last week's sessions, Hanoi's chief delegate, Xuan Thuy once again rejected as "absurd" the U.S. demand for a reciprocal move in the wake of Washington's limited bombing pause, and he refused to broaden the discussions until the air raids end. If the U.S. insists on reciprocity, he suggested sarcastically, the North Vietnamese might reply by issuing a statement that Hanoi "commits itself from now on, as in the past, to refrain from bombing and all other acts of war on the entire territory of the U.S." Thuy inched a little closer...