Word: broadened
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...Liya's Estee Lauder contract was such a big deal and one cannily planned by her agency. "We really pushed her as a beautiful woman, not a beautiful black woman," says Bart. Meanwhile, Estee Lauder president Patrick Bousquet-Chavanne had been looking for a way to update and broaden the brand's appeal, concerned that its image had become fusty and middle-aged. "The choice of Liya herself was first linked to her style and personality," he says. "But she also makes the image of the brand hipper and more fashion forward. You can't have a single white face...
Ford also worked to expand Harvard’s student body. In 1960, he chaired a committee that recommended a diversification of Harvard students, and he worked tirelessly to broaden recruitment practices and provide more financial aid opportunities throughout his tenure as dean...
After July 4, both Kerry and Dean held campaign-strategy retreats--and then staged a nifty little minuet, reversing styles in an attempt to broaden their appeal. Kerry attempted anger. At a house party in Concord on Tuesday, he said he was "angry" no fewer than seven times and added that if Bush is to be beaten, "We're going to have to get up off our asses and work." I think I gasped. On Thursday, he took a roundhouse swing at Bush over Iraq: "It's been days since the President was flown to an aircraft carrier"--note...
...more than CNN Headline News is trying to be the PBS News Hour. And for all the praise USA Today has got for its longer investigative stories--that is, for being like "respectable" newspapers--reaffirming its commitment to accessible news is just as laudable. The paper helped broaden the definition of news beyond the preoccupations of elites: the lead story in its Money section is more likely to be about rising cable rates than about the latest deal struck by a cable corporation, and it doesn't look down on readers who want to read about new food-labeling regulations...
...questions now are whether Dean can broaden his support and whether the Internet is just a boutique fund-raising tool or one that can generate actual votes. Whatever the ultimate verdict, Dean has already shown there is more than one way to reach supporters. The power of the Internet in political campaigning is "going to take away television's total dominance," says Trippi. So stay tuned. Or, rather, log on. --Reported by Perry Bacon Jr./Iowa and James Carney/Washington