Word: broader
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Dates: during 1930-1939
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...otherwise be taking the Holcombe course than has History. The fact that these three remain unchallenged is one of great importance. When it is observed that only one science course, Biology D, made the grade at all, it can be realized that general interest at present continues along a broader plane and that science still belongs to the specialist...
...Harvard press can widen its scope, printing, naturally, works by members of the faculty, yet including subjects of broader interest than specialized research, it can have a very great part to play in maintaining that note of progressive liberality which Harvard so ably sounded at the Tercentenary. As edition of American classics, an anthology or even a Companion to American Verse would awaken interest immensely in both the American classics and the University press itself...
Although the bird has flown, it is not beyond belief that eventually Government I will resume its former position as 2nd most popular course in the Freshman curriculum. Shorter assignments, more varied and interesting lectures and broader scopes for outside reading cannot help but induce a large number of first year men to ignore past prejudice and to judge the course on its merits. If these reforms are religiously preserved and if the general tenor of Government 1 is lightened, it will deserve to regain its former place in the sun and receive the mark of approval of the Freshman...
Institutional advertising, which tries to sell an idea rather than a specific product, is the oldest example of an attempt to build public confidence in business. On a broader scale is the type of campaign now being sponsored by the railroads, which are trying to sell a ride not on a specific train but on any train. For four years the Advertising Federation of America has been telling the story of U. S. Business by broadcast and printed word but advertising has been the hero. There are at least three campaigns now running which are trying to sell...
...identical conclusion on a broader scale was announced last week in the August issue of FORTUNE in an article which digs deep into the underlying causes of the whole U. S. traffic problem. In 1935 some 827,000 U. S. automobile accidents killed 37,000 persons, permanently crippled 105,000, hurt 1,000,000 more, with a total property loss of some $1,600,000,000. One of the first to see that this carnage and waste on the highways was not due to a flock of local factors but to a few basic inefficiencies was a young Leland Stanford...