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...company that created the preschool favorite Bob the Builder, estimates that the four-digited animated handyman has generated $140 million in British retail sales of related toys and other merchandise since his launch in 1999. "It's a matter of the right image at the right time," says Mike Broadfield, Just Group's head of consumer products. "You go out and create the demand. Once the ball starts to roll, you have to manage the success...

Author: /time Magazine | Title: Things Are Getting Ugly | 4/9/2001 | See Source »

John W. Clifton '63 visited the site of the controversial project along with Richard L. Levine '63, vice-president of PBH, on Jan. 31. The two interviewed George W. Broadfield, one of the three directors of Associated Community Teams, Inc., which runs the corps...

Author: NO WRITER ATTRIBUTED | Title: Harlem Peace Corps Scored By PBH Head | 2/14/1963 | See Source »

...couldn't get satisfactory answers to any of our questions about the program," Clifton told the CRIMSON yesterday. "I don't know whether Broadfield wasn't giving straight answers or whether he just didn't know the facts. But I can't see why he'd hide the answers if he know them...

Author: NO WRITER ATTRIBUTED | Title: Harlem Peace Corps Scored By PBH Head | 2/14/1963 | See Source »

Clifton said Broadfield seemed to have no idea what his volunteers would do after their training period. Broadfield said they would be working in the local settlement houses, but could give no information concerning specific projects...

Author: NO WRITER ATTRIBUTED | Title: Harlem Peace Corps Scored By PBH Head | 2/14/1963 | See Source »

...officials made the trip to see if any of the Peace Corps' social service techniques could be applied to PBH's work at Harvard. "We heard that they had a lot of new ideas," Clifton said, "but if they do, they haven't told Broadfield about them...

Author: NO WRITER ATTRIBUTED | Title: Harlem Peace Corps Scored By PBH Head | 2/14/1963 | See Source »

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