Word: broadfield
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Dates: during 2000-2009
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...company that created the preschool favorite Bob the Builder, estimates that the four-digited animated handyman has generated $140 million in British retail sales of related toys and other merchandise since his launch in 1999. "It's a matter of the right image at the right time," says Mike Broadfield, Just Group's head of consumer products. "You go out and create the demand. Once the ball starts to roll, you have to manage the success...