Word: broadly
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Dates: during 1920-1929
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...personnel of the successful modern advertising agency represents a rather wide diversity of talent. At the--top there must be executive and administrative ability. The organization must have met with a broad knowledge of the fundamentals of marketing and advertising, and the ability to apply this knowledge in a practical way in the development of constructive advertising plans. The analyst and statistician must be there also in order to dig out and compile the facts which are necessary for the building of any sound plan. And then there must be creative ability in order that the advertisements which are produced...
...Broad-Jump.--Won by T. R. Hull '25, 1 ft., 6 in.; second, H. W. Clark '23, 2 ft.; third, R. W. Fitts '23, scratch...
Yale's greatest weakness lies in the high-jump and broad-jump. Landon, the Olympic high-jump champion, has graduated, as has Cowles, the broad-jumper. Coach Mack's best men for the latter event seem to be Feldman and Milliken, who though able to secure only third place in last year's Freshman meet, has improved considerably since then...
...Tigers will be well represented in the 440, hurdles, high-jump, broad-jump, shot-put, and hammer, but the other events are at present rather uncertain. Coach Fitzpatrick has not been able to discover any exceptionally promising men for the javelin or discus throws, which events were recently added for intercollegiate competition, but he is developing new material and expects to be able to put some good men on the field...
Princeton will maintain its tradition of strength in the hurdle entries this season with Massey, Taylor, Thompson, and North as the chief entries. Massey is the metropolitan champion and Thompson is the national A. A. U. all-round champion. Lourie has specialized in the sprints and the broad-jump at Princeton and may be called upon to run in the high hurdles, as he performed brilliantly in this event at Exeter. North is also entered in the high jump with Trop and Brumder, both of whom have done about six feet. Lourie, Gray and McKim will all compete...