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...that advertisers must hit common cultural cues and appeal to U.S. Latinos' shared values and experiences-like close-knit families or having loved ones in another country-while reinforcing the brand identities that Hispanics recognize. Casting agents often seek neutral accents and ethnically appropriate actors who appeal to a broad spectrum, a task more complicated than it seems, even though about 67% of U.S. Latinos are of Mexican heritage. In some Latin American countries, people with the lightest skin color make up the elite and dominate the media, including ad images. This jars with the American take on diversity, says...

Author: /time Magazine | Title: Selling in Spanglish | 3/28/2005 | See Source »

...legal right to make decisions for an incapacitated patient varies by state (see map on page 30), but the reality of family dynamics is that those choices are often made by consensus. Health-care professionals who frequently deal with families in those situations offer two broad pieces of advice. First, "Everybody needs to hear the same thing" about the patient's prognosis, says Bruce Ambuel, a psychologist at the Medical College of Wisconsin in Milwaukee. "Otherwise you have different people hearing different things from different specialists at different times, and it just sows the seeds of conflict." Second, family members...

Author: /time Magazine | Title: End-of-Life Decisions: What If It Happens In Your Family? | 3/27/2005 | See Source »

...Committee on General Education has made some encouraging decisions for the future of Harvard undergraduate education. The committee’s preliminary assessments indicate an advocacy of distribution requirements over three general subject areas, as well as two mandatory Harvard College Courses that will be “broad in scope and ambition.” But while distribution requirements will allow for more student freedom in class choice, the committee’s failure to define exactly what a Harvard College Course will entail is worrying; without this clear articulation, it is difficult to support introducing these courses into...

Author: By The Crimson Staff, | Title: A Far Too General Education | 3/25/2005 | See Source »

...sense of the word. It simply combines into one complex package three hot-button issues that encourage reliance on emotion and rhetoric rather than on medical facts. The combination has permitted pro-life and disability rights activists to capitalize on visual images and strong religious beliefs to promote a broad social cause, to the detriment of Schiavo and her family...

Author: By Kathy L. Cerminara, | Title: FOCUS: Unique Circumstances, Broad Lessons | 3/25/2005 | See Source »

Kathy L. Cerminara is an associate professor at Nova Southeastern University Shepard Broad Law Center in Ft. Lauderdale, Fla. She also co-authors a legal treatise, The Right to Die: The Law of End-of-Life Decisionmaking...

Author: By Kathy L. Cerminara, | Title: FOCUS: Unique Circumstances, Broad Lessons | 3/25/2005 | See Source »

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