Word: broadsheet
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Dates: during 1980-1989
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...time when most U.S. cities boast only a single large-circulation daily newspaper, New York City has four. While the broadsheet New York Times (circ. 1 million) has a comfortable lead in the scramble for local advertising dollars, three of the country's seven remaining big-time tabloids -- the New York Post (circ. 713,786), New York Daily News (1.3 million) and Newsday (633,119) -- are fighting a bruising battle for the rest. If old-style newspaper competition is dying nationwide, New York just might be the site of the tabloids' last stand...
...Boston Herald American was dying, it seemed, even before it was born. Founded in June 1972 as the merger of a played-out Hearst tabloid, the Record American, with a once elegant Brahmin broadsheet that had gone broke, the Herald Traveler, the fledgling paper lost more than $35 million in its first decade. Its circulation, 238,000 as of last week, was less than half that of the rival Boston Globe (circ. 510,000), which runs away with four times the advertising linage. Thus almost no one in Boston was surprised when the Hearst Corp. announced that the Herald American...
...Times) and put together by former National Lampoon Editor Tony Hendra, along with a coterie of co-editors, mostly recent graduates of the University of Chicago, Off the Wall Street Journal will go on sale April 1 with an initial press run of 500,000 copies. The 24-page broadsheet will be distributed by Warner Publisher Services to newsstands in 75 cities and to retail outlets including the 780-store Waldenbooks and 600-store B. Dalton chains...
...there may be life in the old format yet. In Philadelphia, the Journal (circ. 109,622), founded in 1977, is gaining a foothold with a sprightly mix of sports and gossip. Near by, the 106-year-old Delaware County Times converted itself last June 15 from a 25? afternoon broadsheet (circ. 39,000) to a 10? morning tabloid. In just ten weeks, circulation has risen to 49,000 and advertising linage has increased an estimated 10? over last year...