Word: broadway
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Dates: during 1930-1939
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...Broadway blithe May brings only the kiss of death. This year, however, May tripped into Manhattan carrying in her arms a lusty infant World's Fair from Flushing, Long Island, a babe supposed to bring luck to Broadway. All it has brought so far is one of the worst theatrical slumps in years, perhaps because the curious are visiting the Fair instead of the theatre...
...produced Clifford Odets' intense Rocket to the Moon, revived his brilliant Awake and Sing, presented William Saroyan's over-rated but original My Heart's in the Highlands. Down the chute: Orson Welles's Mercury Theatre which, after its sensational doings last season, collapsed on Broadway with the anemic Danton's Death, on tour with the acrobatic Five Kings...
...last season, Hollywood had no production finger in any important Broadway pie. But unlike last season, it paid some fancy prices for hits. Abe Lincoln in Illinois was sold to Max Gordon Plays & Pictures Co. Inc. on a cash and royalty basis that may come to over $300,000, set a record. The American Way was sold to Gordon for $250,000. Setting a precedent, The Philadelphia Story was sold to Katharine Hepburn (its star) before it ever opened on Broadway...
Margaret Webster finds Broadway much more exciting than London, though she protests that Broadway still reveals "an awful hangover from what the Shuberts did in 1910." Her favorite U. S. directors are Guthrie McClintic (Mamba's Daughters), Herman Shumlin (The Little Foxes), but she. has no desire to be, as they are, a producer as well. Acting, directing, adapting plays, writing a book about her family keep her pleasantly occupied...
...plugged firemen's benefits, camps for underprivileged, visited cripples, became radio's No. 1 Benefit Girl. To "expand her prestige as an outstanding American woman" Collins last year arranged a three-a-week noonday broadcast of homely comment, book & play criticism. Sensitive to the rising tide of Broadway patrioteering, Kate last year got Irving Berlin to write God Bless America exclusively for her, sang it week after week until last month, when it was released to other patrioteers...