Word: broadway
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Dates: during 1950-1959
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...Broadway hit musicomedy Kismet opened in London with at least two handicaps. The show was housed in a vast theater off the beaten track, and it was saddled with an immense (for England) $126,000 budget. But after opening night, it looked as if Kismet would also be a London hit. "Obviously, a great success," said the Times...
Possible reasons why the British theater is healthier than Broadway...
Perhaps most important, the British producer gets by on a much smaller investment. At $126,000, the cost of the London production of Kismet was half the cost of the Broadway production. More typically, the cost of the London production of The Desperate Hours ($22,000) was only about one-fifth the $106,000 needed to put the thriller on Broadway earlier this season...
...Goldwyn has never pinched his moviemaking pennies in his zeal for what he calls "quality." Guys and Dolls, with Marlon Brando, Frank Sinatra, Jean Simmons, Vivian Elaine and 16 Goldwyn Girls, is budgeted at $5,500,000. Goldwyn paid $1,000,000 merely for the screen rights to the Broadway musical and that, as a Goldwyn hireling put it in Runyonese, "is a lot of scratch." It is probably the highest price ever paid for a single film property...
...Country Girl. A slickly made story (by Clifford Odets) about a Broadway has-been (Bing Crosby), his bitter wife (Oscarwinning Actress Grace Kelly), and a cynical director (William Holden) who tries to pull them apart (TIME...