Word: broadway
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Dates: during 1950-1959
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With a cultured snort at reports that he would soon perform in a Las Vegas pleasure dome for $35,000 a week, British Playwright Noel Coward, in the U.S. ostensibly to browse around Broadway, showed a bittersweet regard for the prospect of such easy money: "I keep on getting offers, and what I am offered is often trebled by the press, which gives me a lovely false feeling of prosperity." But Las Vegas nonetheless holds a certain attraction for Coward, who has long lived opulently by his wits: "They do pay the most extraordinary kind of money...
...however excessive and overspecial the play may be in clawing its way toward the good life, a fair part of it has urgency and distinction. Its black-bordered script dignifies a Broadway overfond of greeting cards - a Broadway that itself recoils from rooms in which anyone has died...
Abie's Irish Rose (by Anne Nichols) is much more, of course, than a bit of debris out of Broadway's past. It might even be considered Broadway's most sacred relic: at any rate its five-year run remains the greatest of Broadway miracles. How great a miracle only those who see it today can be quite sure. It has been brought up to date in various little ways, but with the utmost tact, and in all essentials is every bit as stupefying...
...takes a heap of money to put a show into a Broadway house, and a heap more to keep it there. A smash-hit musical like The Pajama Game (TIME, May 24) cost a relatively low $190,000 to get started but it has to gross $31,000 a week to break even. Fanny cost its producers $265,000, has a weekly break-even figure of $34,000 and must run 17 weeks to pay off its cost. In Fanny's case, however, there is little worry-its weekly gross so far is a whopping...
...there is no longer any such thing as a small Broadway hit, or a small total investment. Last week The Traveling Lady, which made a star out of Actress Kim Stanley (TIME, Nov. 8), shut down after 30 performances, although it cost only $55,000 to capitalize. All Summer Long, which had a modest advance sale on the basis of Playwright Robert (Tea and Sympathy) Anderson's prestige, closed a week earlier after 60 performances and a loss of some $65,000. The season's first casualty, the Theatre Guild's Home Is the Hero, was financed...