Word: broadway
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Dates: during 1960-1969
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...PLAYHOUSE. Across the River. Feature film starring veteran Broadway actor Lou Gilbert in the story of an eccentric ragman on the Manhattan waterfront whose attempt to help an abandoned girl leads to his own destruction...
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Predictably enough, it fell to David Merrick to wrap Bacharach and his partner into a Broadway package, complete with a golden property and a golden boy to adapt it. The plan was to take The Apartment, one of the best American movies of the last ten years, and entrust its conversion to the amazingly successful Neil Simon, famous for his four concurrent Broadway hits. But as in all schemes where addition is allowed to pass for logic, there was the danger of the parts not resting snugly with each other, and it is exactly that danger which hits Promises, Promises...
Finally, Hal David's lyrics deserve an extended analysis, which I won't give them save to say that they're always worth listening to, never in the smallest measure cheap, and possibly harbingers of a revolution in Broadway songwriting. David hasn't completely mastered the medium with his first try, but like Bacharach he can probably count on smooth sailing through the formative stages of his theatrical career. And that's about all even palpable geniuses...