Word: broadway
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Dates: during 1980-1989
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...large-scale ticket-by-phone service, has expanded from a mom-and-pop ticket booth in Manhattan's Pennsylvania Station to a 24-hour computerized phone operation that will sell close to 3 million tickets this year, many via its toll-free 800 number. In addition to booking Broadway and off-Broadway shows, sports and other live events, Chargit is trying to spread ticket-by-phone fever to movies. It has already offered phone reservations to such films as Return of the Jedi and Sophie's Choice...
...Computer-ticket competition heated up in New York City this fall when Ticket World, a reservation service operating in Detroit, moved into the New York market. It has computerized the box offices of several Broadway shows, and is linking them to more than 70 area locations. And the nation's largest chain of legitimate theaters, the Shubert Organization, has just installed a ticket-by-phone service for all 16 of its Broadway houses, and is extending it to such cities as Boston and Chicago as well...
...theater and arena operators, however, the advent of computerized ticketing has been a boon. In a 1980 survey taken for the League of New York Theaters and Producers, 39% of the respondents said that charge-by-phone services made them more likely to attend a Broadway show. And attendance at rock concerts received an undoubted boost from the proliferation of Ticketron outlets during the 1970s. Says Ticketmaster Chairman Fred Rosen: "Our goal is to make ticket buying as convenient as possible. And the telephone is the ultimate convenience...
Most Enchanted Evening: Sept. 29, when A Chorus Line became the longest-running show on Broadway and Director Michael Bennett restaged his musical as a dazzling class reunion of 330 dancing alumni. Is A Chorus Line the best-ever Broadway musical? No. But that night...
Least Enchanted Ten Weeks: The Broadway revival of Private Lives, in which Resistible Force Richard Burton met Immovable Object Elizabeth Taylor, and the play sank in a wave of critical catcalls...