Word: broadwayize
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Dates: during 1930-1939
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...traditional style, Broadway, after a haggard week-before-Christmas, had a full-to-bursting holiday week. One matinee day accumulated, around Manhattan, 681 standees, biggest matinee box office since 1929. The period was crammed with openings, three of them in the nature of comebacks...
...Worlds broadcast, scared fewer people than Hitler, but more than had ever been frightened by radio before, demonstrating that radio can be a tremendous force in whipping up mass emotion. Playwright of the Year was Thornton Wilder, previously a precious litterateur, whose first play on Broadway, Our Town, was not only ingenious and moving, but a big hit. To Gabriel Pascal, producer of Pygmalion, first full-length picture based on the wordy dramas of George Bernard Shaw, went the title of Cineman of the Year for having discovered a rich mine of dramatic material when other famed producers had given...
What the concert did demonstrate is that the best U. S. Negro music is not all produced in Harlem and on Broadway, but that some of it comes from towns of the South and Middle West. From them the concert's manager, Swing Pundit John Hammond, had imported eleven hand-picked Negro musicians. Of these the most musically interesting were four lean, earnest-looking Negroes from Kinston, N. C., who call themselves Mitchell's Christian Singers...
Musicomedy find of the season is vivacious 20-year-old Mary Martin of Leave It to Me. A newcomer to Broadway, she has gladdened Bald Head Row and rear balcony alike with her spirited singing of My Heart Belongs to Daddy: While tearing off a game of golf I may make a play for the caddy; But when I do, I don't follow through 'Cause my heart belongs to daddy. One night last week as she sang it, light-hearted as ever, the rest of the cast, sentimental as actor folk are, could not bear to meet...
Last week a flashy Manhattan haberdasher, Marty Walker, had the "honor and distinction" of advertising that his was "the first concern in the entire world privileged to present MEN'S HEAVY-WEIGHT*OVERCOATS of the world's most precious fabric, 100% PURE STROOCK VICUÑA CLOTH." Broadway crowds stopped to gape at the model coat which 60 vicuñas died to make. One man actually ordered a coat. Price...