Word: broadwayize
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Dates: during 1930-1939
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...Sheep Run (by Raymond Knight) tells of a sentimental Broadway columnist who goes back, after 25 years, to the home town he is always ballyhooing in print. Both he and the audience are very much let down...
...show the Broadway critics puffed last season became a flop, none they panned became a hit. But this season the public has been reversing critics' decisions right & left. In spite of critical praise, Missouri Legend slowly sickened and died. In spite of criticules, Hellzapoppin, consistently puffed by Walter Winchell, quickly rallied, jumped out of bed and took the town. And with qualified reviews, Knickerbocker Holiday has become a success, Kiss the Boys Goodbye a smash...
...Saturday night recently in Boston, the Shubert Theatre's SRO sign was out. Inside, Leave It to Me, a musicomedy soon to open on Broadway, sailed ahead to roars of laughter. Victor Moore wowed the audience in the role of a dumbbell U. S. Ambassador to the Soviet Union. The pretty Goodhue girls revived memories of the Florodora Sextet. The box office had counted up a huge $25,000 for the week, and the show's press-agent remarked: "I've never seen a show run so smoothly before it reached Broadway...
Meanwhile, a few blocks away in Boston's Hotel Ritz-Carlton, Authors Bella & Sam Spewack, shuddering at the thought of Broadway critics, were slashing the script of Leave It to Me, rushing off to hammer typewriters. While the audience was holding its sides over Act II, Act II was going, bit by bit, into the Spewack wastebasket. While the audience was filing out after the show, behind the curtain the cast was flopping down on the stage before being handed practically new parts and rehearsing them far into the night...
Brother Rat (Warner Bros.-First National). An ingratiating survey of undergraduate language, baseball games, parades, hazing, discipline, finance and love-making at Virginia Military Institute, adapted from the 1936 Broadway hit and played, with appropriate youthful flourishes (see cut), by Wayne Morris, Priscilla Lane, Jane Bryan and Eddie Albert...