Word: broccolis
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Dates: during 2000-2009
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Much of the credit for the aging spy's resuscitation goes to producers Barbara Broccoli and Michael Wilson. The daughter and stepson of franchise co-founder Albert (Cubby) Broccoli, the two run EON--an acronym for "Everything or Nothing"--the company based in London that has produced all the official Bond films. (Never Say Never Again, in which Connery played 007 for the first time in a dozen years, is considered a rogue agent.) When Cubby's health began to fail in the 1990s, the pair stepped up to take his place. Wilson had been co-producing since...
...thought of Bond on a mission of self-discovery makes you queasy, relax. As guardians of the 007 legacy, Broccoli and Wilson won't mess with the formula. They constantly field suggestions to tweak the franchise, but most times "Barbara and I have to say no--to casting someone inappropriate, to making it into a buddy picture," says Wilson. "The principle is what Cubby said, 'Don't screw...
With so much in the films codified and inviolable, part of the charm lies in the fresh ideas and small tweaks that Wilson and Broccoli allow. The danger du jour, for instance, comes straight out of the headlines. "The films have adapted to make them relevant to the contemporary world," says Michael Harvey, curator of "Bond, James Bond," an exhibition of 007 cars, gadgets and memorabilia at London's Science Museum. From Russia with Love (1963) arrived at the height of the cold war; Moonraker (1979) took off at the zenith of the Star Wars craze; and in Die Another...
Some people grow up watching Bond; if you're a Broccoli, you grow up making him. EON, the production house behind 007, has been a family business since Albert (Cubby) Broccoli and Harry Saltzman, who produced the first nine films together, set it up in 1961. Today a second generation of Broccolis--Cubby's daughter Barbara and stepson Michael Wilson--runs the London-based outfit. They zealously protect the Bond tradition, but they've also brought the once fading franchise forward. "They've re-examined the character and focused on who Bond is--not just what his world is like...
...claim (an assertion shared by the National Institute on Drug Abuse) that marijuana has much higher levels of tetrahydrocannabinol (thc) than it used to, that, in Walters' words, "it's not your father's marijuana," Rogers goes ballistic. "It's a plant. What--it's not your father's broccoli? Its genetic structure hasn't changed in 30 years," he says, eating steak for a late-night meal. "These guys will say anything. If I had a billion-dollar budget, I'd say anything to stay in business...