Word: brochuremanship
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...aerospace planners call it "brochuremanship," the tendency of contractors to make wild claims about the effectiveness of proposed weapons systems. Now this liar's art has spread beyond Washington. A journalist back from the U.S.S.R. tells of Soviet military technicians who pitched a costly radar missile-tracking system to the Kremlin. On April 28, when the U.S. was scheduled to launch a space shuttle, the technicians triumphantly declared that the lift-off had been detected and tracked. Several hours later, NASA announced that the takeoff had been postponed...
...million. The immediate cause of the cancellation, however, was the Army's disbelief that a "satisfactory aircraft would be delivered." Rotor stability and control problems had shown up in tests of ten prototypes, one of which crashed. Some critics believe that the Cheyenne was a classic example of "brochuremanship"-the practice of selling the Pentagon on a new weapons system even before the contractor is reasonably certain that it can perform to specifications. Lockheed's Chairman Daniel Haughton protested last week that the Cheyenne's problems were "normal and to be expected in achieving a major technological...
...copy). Big and color-splashed, the 64-page, slick-paper U.S.S.R. follows the pattern of most high-class U.S. picture magazines. On the cover is a four-color shot of President Eisenhower chatting with Soviet Premier Bulganin at Geneva, and inside the Reds are on their best brochuremanship. Starting off with a plea by Bulganin for "mutual understanding," U.S.S.R. goes on to present an interesting if rose-tinted peek at Soviet life, with articles on Russia's new TU-104 jet airliner, pictures of Moscow's famed ballet, stories on peaceful use of the atom in Russia (including...
...writers of your article "Brochuremanship in Britain" [TIME, Dec. 19] might have taken the trouble to get their facts right...
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