Word: broderbund
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Dates: during 1980-1989
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...variety of artist's tools, from an electronic paintbrush with variable-size brushstrokes to a computer paint can that pours out an infinite variety of patterns and shades. There is now a quiverful of MacPaint imitations that run on other machines, including Apple's MousePaint ($100) and Broderbund's DazzleDraw ($50) for the Apple II, Mouse Systems' PC Paint ($100) for the IBM PC, and IBM's Color Paint ($100) for the PCjr. If nothing else, programs like these make computers attractive to people who would never have dreamed of using an accounting software package or a data- base manager...
When Michael Wise sits down at a keyboard, he never knows when he will get up. The plump, bearded computer programmer often works twelve, 24, even 36 hours without a break, filling a green screen at the San Rafael, Calif., offices of Broderbund Software with words and numbers that only he and his computer completely understand. Since December, Wise has written 40,000 lines of instructions for a video game he calls Captain Goodnight, after the old Captain Midnight radio series. By the time the program is ready for release this summer, it will have grown to 50,000 lines...
...PLAY. No software library would be complete without a finger-twitching arcade game, and one of this season's bestsellers is Broderbund's Lode Runner, a climbing, jumping, chase adventure. The player controls a realistically animated galactic commando, who must recover a fortune in stolen gold before he is nabbed by a gang of bare-chested imperial guards. The program also lets creative gamesters design their own underground labyrinths. For Apple, Atari and Commodore computers...