Word: broderbund
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Dates: during 1990-1999
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...advertised, FAMILY TREE MAKER from Broderbund (about $82 for the deluxe 15-CD version; $45 for the four-CD version; Windows or Mac) is the easiest and most complete software package available--ideal for beginners. With more than 2 million in sales, it's also the industry leader. The 15-CD package includes a Family Finder index on three CDs, with information on more than 200 million people; two more CDs listing Social Security death-benefits records; five volumes of actual family trees for tens of thousands of families; and an international marriage-records index for more than 1 million...
...TREE (about $50 for the five-CD platinum version; $30 for the two-CD deluxe; Windows) by Palladium is another top-selling program whose own genealogy is as complex as any family's. Palladium was bought out in December by the Learning Company, which two months earlier had acquired Broderbund, which itself had acquired two other genealogy-software publishers. A few days after the Palladium deal was announced, Mattel said it would buy the Learning Company...
...course, all that glitters in the computer-game industry isn't violent. I liked two titles from Broderbund aimed at kids six to 10 and based on the Nickelodeon Rugrats characters. The games will be released at Thanksgiving, along with the first Rugrats movie...
Also eyeing the latest Mattel products are such multimedia giants as Microsoft and Broderbund. Philips Media, a unit of the Dutch electronics behemoth, has already launched a disc fashioned after The Baby-Sitters Club, a popular book series aimed largely at girls...
...children. But unlike violence-prone games, the payoff of kidware comes in the form of knowledge and invention rather than the emotional rush of destroying a foe. The programs are tailored for young minds at several stages from preschool to teen. Easy whimsy is the spirit of software like Broderbund's Kid Pix for young children, a paint program with a collection of leaky pens, dripping brushes and splattering paints you never have to clean up. Children ages 10 and older can create their own newspaper with programs such as Student Writing Center from the Learning Company...