Word: broderbund
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...anticipation of this era, software companies are teaming up fast. In the past few weeks, Novell, a network-software leader, has announced plans to buy WordPerfect, a top maker of word-processing software; Adobe and Aldus, both publishing software firms, are hooking up, as are Electronic Arts and Broderbund, makers of games and educational software. Such mergers, of course, are typical of the consolidation going on in the $7.3 billion computer- software industry, where companies are attempting to strengthen their competitive positions for the battles ahead. But even in this context, Gates' sweeping ambition stands out. "The leadership of Microsoft...
Electronic Arts, a leading producer of games for personal computers and video- game machines, announced it will acquire Broderbund Software in a $400 million stock swap. Broderbund, specializing in educational software, made its name with the phenomenally popular Where in the World Is Carmen Sandiego...
...Gris -- FPG; credit cards by Robert Kristofik -- The Image Bank; Bernard Shaw courtesy CNN; travel by Paul Nehrenz -- The Image Bank; music by John Endress -- The Stock Market; Gone With the Wind from Photofest; The Crying Game courtesy Miramax Films; boxing by Neil Leifer; Arthur's Teacher Trouble courtesy Broderbund Software; VideoPhone courtesy AT&T; still-life photos by James Keyser...
...Carmen phenomenon began in San Rafael, Calif., in the workshop of the Broderbund Software Co. The co-founder of Broderbund, Gary Carlston, had the original brainstorm; software writers then wove geographical and historical facts into the clues. The program eventually grew into five different Carmen titles, selling 2 million copies. In September Golden Books began publishing a line of adventure books, including Where in Time Is Carmen Sandiego? and Where in Europe Is Carmen Sandiego? This fall the half-hour Carmen TV series debuted nationally...
...variety of artist's tools, from an electronic paintbrush with variable-size brushstrokes to a computer paint can that pours out an infinite variety of patterns and shades. There is now a quiverful of MacPaint imitations that run on other machines, including Apple's MousePaint ($100) and Broderbund's DazzleDraw ($50) for the Apple II, Mouse Systems' PC Paint ($100) for the IBM PC, and IBM's Color Paint ($100) for the PCjr. If nothing else, programs like these make computers attractive to people who would never have dreamed of using an accounting software package or a data- base manager...