Word: broiler
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Dates: during 1960-1969
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Other ventures are more down to earth. Pillsbury has gone into the broiler field (cutup chickens), and has begun to market dehydrated cake mixes. Unlike the conventional powdered mixes, they contain all the necessary ingredients thoroughly mixed into a "batter," and the lovin' housewife has only to add water and eggs. Last year the company acquired the nationally franchised chain of Burger King diners. That move capitalized on a number of trends: the nation's increasing mobility and affluence, the fast growth of roadside restaurants and the rapid expansion of franchising. Pillsbury estimates that Americans spend $22 billion...
...digestion. Affronting his gourmet tastes at one restaurant was a mousse au chocolat crowned with whipped cream and as a final insult, perhaps, a maraschino cherry. At another establishment, Claiborne complained that a wedge of Camembert cheese had been served cold. The waiter offered to "run it under the broiler." "Now I ask you," wrote the exasperated critic, "isn't that worth the price of the meal...
...modern-day preoccupation with sex enrages Muggeridge. "Like a deep-frozen, broiler-reared, cellophane-wrapped wing of chicken," he wrote, "American women tend to be more appetizing to the sight than to the taste." He is devoutly pessimistic. "The concept of this world as a wilderness, and of human life as short and brutish, fits the circumstances of most people most of the time." And he despises all schemes for human betterment. "Deliverance from happiness would seem to be the greatest need of mankind today...
...Chris Craft, the General Motors of the powerboat industry, now finds that 70% of its customers who want 28-ft. yachts and more also want and are willing to pay for a whole galaxy of luxury accessories. Among them: refrigerator-freezer, $1,250; four-burner stove with oven and broiler, $365; deluxe hot-water system with mixer faucets and spray hose, $1,210; electrically pumped shower, $450; automatic pilot...
...labor costs ($3.57 an hour for male cutters, $2.91 for women wrappers) and for the increased cost of handling, cutting and wrapping, which amounts to 90 a Ib. Moreover, many housewives no longer will buy cheap cuts of meat, preferring to buy steaks that they can throw on the broiler rather than a 590-per-lb. portion of stew meat that needs to be cooked most of the day. Since there are fewer prime cuts, the demand tends to drive up the price, and keep it high...