Word: brokaw
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Dates: during 1990-1999
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...Cosby is serious about NBC. You can't find anyone at NBC or GE who thinks so. "It's a self-promotion," Wright told TIME correspondent Jeffrey Ressner. Norman Brokaw, Cosby's William Morris agent, insists it's not. But why, nine months after Brokaw first confirmed the story to reporters, have there been two additional waves of Cosby leaks to the press -- yet nothing concrete to show for all the talk? The comedian apparently suffers from Woody Allen Syndrome -- the need to be considered a really serious person...
...News, insists that "the main resources of the news division still go to World News Tonight and Nightline." But he laments, "There's a sense on the part of the people who work here that the magazine programs are the glamorous place to be." Notes NBC anchor Tom Brokaw: "It's getting harder and harder to find people coming into the business who want to cover daily news. They all want to be magazine reporters." Indeed they do: Brokaw himself will be a co-anchor (with Katie Couric) of NBC's new show...
...broached the notion. But even Ober, for all his gush about freeing Dan to report from the field, admits the goal is better numbers. In the 12 years since Rather took over for Walter Cronkite, the show's share of the audience has shriveled by a third. Meanwhile, Tom Brokaw's piece has shrunk only 10%, and Peter Jennings' has held steady -- heroic achievements in this twilight-of-the-networks...
Nearly all the co-anchor schemes since Chet Huntley and David Brinkley broke up in 1970 (an entropy year: Huntley-Brinkley and the Beatles) have been awkward. ABC failed badly with Harry Reasoner and Barbara Walters. NBC's Tom Brokaw-and-Roger Mudd team was just as happy and long-lived. NBC once considered hiring Diane Sawyer as a co-anchor, and discussions of teaming Brokaw with, say, Jane Pauley will now revive. But, says Brokaw, "I'd be bored. There's not enough for two people to do." If ABC wants to switch to a co-anchorship...
...simply the moment the nation, released by Cronkite's passing and Reagan's ignorance-is-bliss- ism, started abandoning the nightly-news ritual. Today 1 in 2 Americans over 50 still tunes in one of the network shows. But among adults under 35, barely 1 in 13 watches Brokaw or Jennings or Rather. And Connie Chung is not likely to change that...