Word: brokaw
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...broached the notion. But even Ober, for all his gush about freeing Dan to report from the field, admits the goal is better numbers. In the 12 years since Rather took over for Walter Cronkite, the show's share of the audience has shriveled by a third. Meanwhile, Tom Brokaw's piece has shrunk only 10%, and Peter Jennings' has held steady -- heroic achievements in this twilight-of-the-networks...
Nearly all the co-anchor schemes since Chet Huntley and David Brinkley broke up in 1970 (an entropy year: Huntley-Brinkley and the Beatles) have been awkward. ABC failed badly with Harry Reasoner and Barbara Walters. NBC's Tom Brokaw-and-Roger Mudd team was just as happy and long-lived. NBC once considered hiring Diane Sawyer as a co-anchor, and discussions of teaming Brokaw with, say, Jane Pauley will now revive. But, says Brokaw, "I'd be bored. There's not enough for two people to do." If ABC wants to switch to a co-anchorship...
...simply the moment the nation, released by Cronkite's passing and Reagan's ignorance-is-bliss- ism, started abandoning the nightly-news ritual. Today 1 in 2 Americans over 50 still tunes in one of the network shows. But among adults under 35, barely 1 in 13 watches Brokaw or Jennings or Rather. And Connie Chung is not likely to change that...
...staged explosions during a report on allegedly fire-prone GM trucks. Though Lack lacks credits as a network-news czar, he boasts a host of awards for TV news programs he has produced, as well as experience working with the cream of video journalism, including NBC anchor Tom Brokaw...
Partly as a result, a roster of contenders have deflected or flat-out declined overtures. According to present and former NBC top brass, they include: the network's own anchor Tom Brokaw, and its Washington bureau chief and Meet the Press host Tim Russert; ABC News president Roone Arledge, his executive vice president Paul Friedman and Nightline anchor Ted Koppel; CNN president Tom Johnson and executive vice president Ed Turner; and PBS documentarian Bill Moyers. There may be others. Although the search has been under way for at least a month -- since before Michael Gartner resigned -- somewhat less glittery prospects...