Word: brokaw
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...falling snow dusted his overcoat lapels, Tom Brokaw stood in windswept Geneva's -10 degrees C chill to anchor NBC's evening newscast. There was no clear journalistic reason for Brokaw's uncomfortable vigil. He was not interviewing anyone or waiting for a nearby event to happen. The floodlit tower clock behind him informed viewers only that he was not appearing live but on tape. Brokaw was, however, providing visible proof that NBC, like its network rivals, had spent a reported $500,000 to enable its analysts, dozens of support staffers and tons of equipment to hover near...
...Brokaw was far from alone in treating Geneva as a stage set. CBS's Dan Rather also anchored his show outdoors, and his colleague Bill Moyers recorded commentary while walking, vapor-breathed, past city sights. ABC Anchor Peter Jennings used a Soviet news briefing as dramatic background noise...
...eventual agreement certainly was big news. But all that Rather, Brokaw and Jennings demonstrably gained by being on the scene was successive three- minute interviews with Secretary of State George Shultz, which could probably have been conducted via satellite from their studios in New York City. For NBC's Today Anchor Bryant Gumbel and ABC's Good Morning America Anchor David Hartman, who also moved their shows to Geneva, the rewards seemed even slimmer...
...more anticipatory American journalists, the problem was that nobody knew what was coming, and coverage was thus conspicuously full of "on the one hand this, on the other hand that." The one thing the reporters were sure of was that, in Brokaw's phrase, "No matter what the diplomats say, these talks are no small potatoes...
...practice "good citizenship" and restraint, Peter Jennings announced a Reagan victory 13 minutes after Rather. NBC, which transformed the rules of political reporting four years ago by proclaiming Reagan's victory over Jimmy Carter while much of the country was still voting, responded to critics by delaying Tom Brokaw's victory decree until 8:30 p.m. At that hour, voting remained in progress in 26 states. Cable News Network abstained from predictions but nonetheless reported as news the projections made by its three bigger rivals. Politicians had voiced fears that the four major television news organizations would predict...