Word: brokaw
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...When you are already a general in this building, being Chief of Staff is not the most desirable thing you can imagine." Though his Lehman Brothers' salary is at least twice his Army pay, money had little to do with his decision, claims Dawkins' longtime friend Tom Brokaw of NBC. Says he: "The military put a lot of constraints on his personal life because he had to move so often. But the main issue to him has always been public service...
...indicate that someone's appearance or age is turning off sets, why shouldn't a private company be able to fire that person? Men should not be exempt from this standard and in fact are really not. Roger Mudd, some observers say, lost his NBC anchor job to Tom Brokaw because of age and local sports commentator Don Gillis, who is in his 50s, lost his job to a younger person for no other apparent reason...
...though not very: the macho Texan on CBS, the winsome South Dakotan on NBC and the urbane Canadian on ABC are all white, lean and youthfully middleaged; all part their dark, wavy hair on the left. They do vary somewhat in manner: Dan Rather of CBS is intense, Tom Brokaw of NBC is quick to laugh or lament, and Peter Jennings of ABC is elegantly detached. The newscasts that they anchored last week, in heavily promoted head-to-head competition, were almost exactly alike, not only in content but in specific imagery...
...ballyhooed return to solo anchoring, Cronkite faulted all three networks for "working on appearance rather than substance: if the content is right, it does not matter whether there is one anchor or six." Yet when the shows are so similar, perhaps all that the networks have to sell is Brokaw's lopsided grin, Rather's riveting eyes, or Jennings' meticulously folded breast-pocket handkerchief...
...audience, while ABC and NBC were roughly tied for second with 20% each. But then, if the promotional hype is discounted, the new season for TV news is not much of a change. Jennings has been anchoring ABC's show for two months, and Brokaw has been NBC's co-anchor (with the ousted Roger Mudd) for more than a year. Rather has been in place since March 1981. CBS News President Van Gordon Sauter cautioned, "There will be a lot of viewer sampling, and we will not know the outcome for a couple of months...