Word: brokaws
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...Brokaw said the journalism industry faces a challenge in finding what is truly important in the smorgasbord of available information. He outlined what he called the "Brokaw Theorem" for determining what is newsworthy. He said the newness and importance of the news must first be determined, then the truth beyond the story must be found, and then the context and presentation for the story must be developed in a way that it can engage the audience...
...talk, "So Much Information and So Little Time," Brokaw said the proliferation of news sources has empowered readers and viewers--who are no longer beholden to just a few newsgathering organizations...
...news universe is richer, more accessible, and more far reaching than it ever has been before," Brokaw said...
...Brokaw said that, on the flip side, more isn't necessarily better. He is concerned that the quality of journalism may be sacrificed to the constant need for news...
...order" had problems too, according to Brokaw. He said the media had historically covered such issues as the Cold War, the race for space, and racial issues while ignoring issues like health, rock and roll, and black culture...