Word: brokaws
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...much hyped premiere of Late Show with David Letterman included Tom Brokaw grabbing cue cards, Bill Murray spray-painting furniture and Paul Newman looking for singing cats. It was all very gratifying to CBS executives, , especially after they saw the resulting numbers. Letterman's show delivered a huge 32% audience share the first night and 25% the next night. On Tuesday night, Jay Leno's Tonight Show tumbled to an all-time nonrepeat low rating of 3.5 with a 10% share. Advertisers are snapping up Late Show time, and on Wednesday CBS's stock leaped...
...BROKAW...
...Wall Street is hot to finance Cosby. Brokaw says he's vetting eager financiers, including four investment banks; but one of those says it's not involved, and a Cosby associate says he and his new partner, Robert Wussler, have had "meaningful" discussions only with Goldman Sachs...
...Cosby is serious about NBC. You can't find anyone at NBC or GE who thinks so. "It's a self-promotion," Wright told TIME correspondent Jeffrey Ressner. Norman Brokaw, Cosby's William Morris agent, insists it's not. But why, nine months after Brokaw first confirmed the story to reporters, have there been two additional waves of Cosby leaks to the press -- yet nothing concrete to show for all the talk? The comedian apparently suffers from Woody Allen Syndrome -- the need to be considered a really serious person...
...News, insists that "the main resources of the news division still go to World News Tonight and Nightline." But he laments, "There's a sense on the part of the people who work here that the magazine programs are the glamorous place to be." Notes NBC anchor Tom Brokaw: "It's getting harder and harder to find people coming into the business who want to cover daily news. They all want to be magazine reporters." Indeed they do: Brokaw himself will be a co-anchor (with Katie Couric) of NBC's new show...