Word: brokaws
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...route to Manila last week was a meandering one for viewers of the three network news shows. CBS Evening News Anchorman Dan Rather introduced the story from San Antonio and Sioux Falls, S. Dak., where he was doing a series of reports on America's farmers. Tom Brokaw launched the NBC Nightly News coverage on Tuesday from Washington, where the big story was the inquiry into the explosion of the space shuttle. And on ABC, coverage of the drama in the Philippines began in Moscow, where World News Tonight Anchor Peter Jennings was fighting off a bad cold. After opening...
...more and more becoming a super-reporter, traveling to major news stories and taking much of the network's news operations with him in a traveling road show of electronic gadgetry. Though none of the three evening news anchors went to the Philippines last week, NBC's Brokaw and ABC's Jennings were in the country three weeks earlier for the presidential elections. All three anchors were in Geneva last November for the summit and in Mexico City in September to report on the earthquake. Jennings anchored 19 newscasts from foreign locations last year, including Paris, Bitburg and Hiroshima...
...Koppel's colleagues, meanwhile, were in the difficult position of explaining just what they were doing in their distant locales. Brokaw observed awkwardly that his Tuesday program emanated from Washington, "a city that had a major role in those astonishing developments in the Philippines." Opening his Monday broadcast, Rather drew a strained analogy between Manila, where "an embattled President Marcos struggles to hang on," and the U.S. farm belt, where "embattled farmers struggle to hang on" to their land...
...Brokaw was the coolest and most lucid of the three; Mission Control's first reference to the accident as a "major malfunction" was, he said, "the understatement of the year." CBS's Rather appeared shakiest in the early going, and his network was the slowest to marshal its resources. "What you have here," said Rather at one point, "is a reporter vamping for time." (CBS's most famous space enthusiast, Walter Cronkite, was vacationing abroad when the accident occurred...
...networks also drew some criticism for constant replays of the shuttle explosion and premature speculation about the long-range consequences of the accident. But most of it seemed necessary. "What else could we do?" said Brokaw. "We couldn't go back to soap operas or game shows. People wanted answers, as many as they could get." Added CBS News President Van Gordon Sauter: "People didn't sit in front of their sets simultaneously. We had to keep showing it (the explosion scene) because there were new people constantly joining the audience...