Word: brokaws
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...Rather of CBS first heard the news in his New York office and raced into a "flash" studio set up for such crises, going on the air without makeup or his customary contact lenses. His counterparts, NBC's Tom Brokaw and ABC's Jennings, were at a White House briefing, in preparation for Tuesday's scheduled State of the Union address, when Presidential Chief of Staff Donald Regan announced the news. The two anchormen raced out of the room together, heading for their Washington studios. Brokaw got a taxi first, but Jennings beat him onto the air, sliding into...
...lack of live pictures only heightened the competition among the networks back home. CBS's Dan Rather, ABC's Peter Jennings and NBC's Roger Mudd put in 18-hour days manning not only the evening news shows but dozens of special bulletins during the week. (Tom Brokaw, NBC's regular anchor, was on vacation in Africa.) The story seemed tailor-made for Jennings, whose insightful commentary capitalized on his stint as ABC's chief Middle East correspondent from 1969 to 1975. Jennings' linguistic skills also came in handy. When a French-speaking operator attempted...
...their teamwork on the road proved, Gumbel and Pauley go together like bagels and cream cheese. Gumbel, who hosted NBC's professional football coverage before replacing Tom Brokaw on Today in 1982, has rapidly grown into an incisive interviewer adept at cutting through mushy answers. During an interview with Louisiana's slick Governor Edwin Edwards last month, for example, Gumbel kept sweeping away the politician's charming patter to discuss the impact of Edwards' recent indictment on conspiracy charges. For her part, Pauley displays a more empathetic style, laced with a self-deprecating wit, that works best when...
...together Rather, Brokaw, and Jennings, you'll find that two out of every three television sets that that are on are tuned to the evening news. If they're that skeptical about what we're bringing them on the air, why are they watching in such huge numbers...
Rather, with his tense, incisive delivery and the backing of a better news staff, has a steady ascendancy in the ratings over his gentler anchorman rivals, Tom Brokaw of NBC and Peter Jennings of ABC. (Yet when occasions require it, Brokaw, perhaps as a result of his long early morning servitude on the Today show, is a better interviewer.) The right wing's enmity toward Rather, based on things like the time he impudently sassed back President Nixon, makes some conservatives eager to buy CBS just to control him. Such is the presumed influence of men hired to report...