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...Broker Jerry Tachick depends on a rugged four-wheel-drive Chevy Suburban to reach the homes of many of his clients who live along the unpaved mountain roads of Cody, Wyo. (pop. 8,093). His colleague Jim Sipp of Rexburg, Idaho (pop. 12,084), often dodges feisty farm dogs as he hikes across sprawling potato fields to meet with customers. Meanwhile, Jim Bashor of Anacortes, Wash. (pop. 10,060), spends a good deal of time riding ferries off the Northwest coast to catch up with the salmon fishermen he hopes will buy stocks and bonds from...

Author: /time Magazine | Title: Biggest Little Brokerage | 7/27/1987 | See Source »

...company has prospered by catering to the conservative inclinations of its small-town clientele. "Other firms were advising people to buy and sell," says Ted Jones. "Our advice was to buy and keep." Currently, Jones brokers tend to recommend such blue-chip stocks as McDonald's and BellSouth. By putting down roots in small communities, Jones brokers can get to know their customers especially well. Says Bill Janssen, the Jones man in St. Peter, Minn.: "I can work with a customer Friday, fish with him on Saturday and sit next to him in church on Sunday." Last year the average...

Author: /time Magazine | Title: Biggest Little Brokerage | 7/27/1987 | See Source »

...only making what she modestly calls a "good living" in the market but is earning enough to help out her grandchildren and great-grandchildren too. A highly active investor, Bonner, an 80-year-old Houstonian, has built up a handsome portfolio by studying financial news assiduously, visiting her discount broker every morning and afternoon to keep tabs on the market and making her picks ahead of the professional pack. "I am not all that smart, I've just got some common sense," says Bonner, a former artist and pharmacist. Institutional investors take note: right now Bonner likes oil and pharmaceutical...

Author: /time Magazine | Title: Riding The Wild Bull | 7/27/1987 | See Source »

...wild bull market of the 1980s, which will turn five years old on Aug. 13. They have come back with growing confidence to the stock market they fled during the bearish 1970s. "The longer the bull market goes on, the more believers there are," says Charles Neuhaus, a broker for Houston's Underwood, Neuhaus. During the first half of this decade, the number of Americans who own shares in individual companies or stock-market mutual funds increased from 30.2 million to more than 47 million, according to a study by the New York Stock Exchange. While half those shareholders...

Author: /time Magazine | Title: Riding The Wild Bull | 7/27/1987 | See Source »

...spend much of his hour-long commute singing with the radio. Last year he stopped the music and began studying to become a stockbroker. "I made tapes of the texts and took notes while I listened on the drive to and from work," explains Jenson, who is now a broker in the Westwood office of Merrill Lynch. "It's amazing that I didn't hit anyone." Using the rear-view mirror, many men shave with electric razors and women often apply their makeup. Some people even dress behind the wheel. Janice Conover, a Hampton Jitney Co. bus driver who regularly...

Author: /time Magazine | Title: Living: Trapped Behind The Wheel | 7/20/1987 | See Source »

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