Word: broking
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Dates: during 2000-2009
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That year, apartheid was repealed, the Soviet Union collapsed, the Dow broke 3000. The next year, the first commercial text message was sent; now there are more transmitted every day than there are people on the planet. In the time it took for toddlers to turn into teenagers, we decoded the human genome and everyone got a cell phone, an iPod, a GPS and a DVR. As the head-spinning viral video "Did You Know" informs us, the top 10 jobs in demand in 2010 did not exist six years ago, so "we're preparing kids for jobs that...
...Oscar ceremony he was the most famous person here," says director Steven Spielberg. "He blushed." When longtime bachelor Warren Beatty finally tied the knot in 1992, Archerd got the exclusive in a call from the newlywed himself. His column was short on sensationalism, but in 1985 Archerd broke what he later called "the biggest show-business story ever"--the news that actor Rock Hudson was dying of AIDS. The delicately worded item introduced a disease that most Americans had never heard...
...also expanding in less-developed western regions like Xinjiang and eastern ones like Inner Mongolia, where the company is building its 39th Chinese bottling plant. Bold moves in a downturn? Maybe, but then again, there's precedent. In the 1930s, Coke broke in to 20 new countries and territories, an expansion of 74% from the start of the decade. This decade may not quite be another Great Depression, but the strategy seems worth repeating...
After the safety scandal broke, Coke and Pepsi relied on small bottles and cut-rate prices to woo customers. The small packages boosted sales but hurt profitability for the companies and their bottlers. In 2005, Singh increased prices 40% to 60% and later introduced new packaging, like 1.25-liter bottles, which boosted in-home consumption. After a drop in sales in 2006, the Indian market began to grow again in 2007. "I can't complain," says S.B.P. Rammohan, owner of Sri Sarvaraya Sugars Ltd., a southern-India Coke bottler. "It's no longer volume at all costs...
...score broke BC’s streak of almost 580 minutes without allowing a goal, and although a Harvard corner kick with time winding down was cleared, it was apparent that the road team had received a boost in confidence...