Word: broking
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Dates: during 2000-2009
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...same goes for Tiger's sponsors. We've already seen cracks in the corporate armor. No Woods ads have run since shortly after the scandal broke. Pepsi dropped Tiger's Gatorade drink. Even though the company insists those plans were long in the works, the move doesn't reflect well on Tiger's post-transgression brand. Swiss watchmaker Tag Heuer has ordered its stores in Australia to remove advertising posters featuring Woods. The company also insists the move has nothing to do with the scandal. Fool me once, shame on you. Fool me twice...
According to a survey from the Argyle Executive Forum made public Friday, Dec. 12, 76% of marketers are saying they would cancel, reduce or suspend their business relationship with Woods if he were currently their celebrity endorser. After news of Tiger's intentions broke, AT&T, the golfer's bag sponsor, said, "We are presently evaluating our ongoing relationship." Not exactly a ringing endorsement. Nike, which built its entire golf business around Woods and thus has the most to lose from his failings, is still sticking by him. "He and his family have Nike's full support," the company said...
...would 2009 have been the same without the top 10 "FAIL people" honorees, including "opposite-marriage" enthusiast Carrie Prejean and birth-giver extraordinaire Nadya Suleman, a.k.a. Octomom. (Voting opened before news of Tiger Woods' philandering first broke and ended just as the fourth of his myriad alleged mistresses went public, but in a late surge he nonetheless earned an honorable mention.) Claiming the top spot on both the FAIL moments and FAIL people lists is Kanye ("I'ma let you finish") West. (See a video of Ben Huh, patron saint of FAIL blog...
...alleged paramours reaches double digits, doesn't this potentially reckless behavior become news? Can you ignore the sensational story rocking your game with a straight face? Woods' sponsors aren't completely looking the other way. According to Nielsen Co., no Woods ads have aired since shortly after the scandal broke. And Pepsi announced that it would drop a Gatorade drink that pays homage to Woods, though the company insists the move was planned before the scandal arose. (See the top 10 sports moments...
...When Ivygate first started, I felt like it was very much a site that people would log on to just to procrastinate, but it occasionally broke news," said Lena Chen '10, writer of the blog Sex and the Ivy. "Nowadays there is no shortage of sites that do exactly what Ivy does...