Word: broking
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There are the stories of companies quickly canceling their deals with Kate Moss when her cocaine scandal broke. And the Angelina Jolie--St. John relationship (for which the actress made $12 million) is the one most cited as an unsuccessful match. It warranted a "What went wrong?" story in the New York Times suggesting that the artsy black-and-white photos of a prone Jolie alienated St. John's conservative customer base. Although St. John is an apparel brand, the incident represents what can happen when an image upgrade isn't consistent with the brand and loyal customers feel abandoned...
...COULD BE A RECIPE for how to go broke in the fashion business: establish yourself somewhere far off the style map, target women over 35, ignore the current accessory-driven business trend, and insist on using luxurious fabrics so that your clothes become prohibitively expensive. And don't forget to make sure your heritage is as unhip as possible, something along the lines of your grandmother's founding the family company with an apron business...
...seems as if a lot of people have been taking a new look at the company, which finally broke into the New York City fashion crowd in 2002, years after its first runway show there in 1996. "Our product had changed," says Azria. "Our collection was much more deep and really meant something." Still, says BCBG president Ben Malka, it wasn't easy. "There was a certain stigma that Max broke. He said, 'We're here to serve consumers, not egos,' and he designed a product that was salable and had a fluid, sophisticated sexiness, a point of view. Everyone...
...Pope's PR Machinery Broke Down If it was so easy to foresee that Benedict's remarks about Islam would set off a furor, why didn't the Vatican anticipate...
...point out that some Prosperity churches engage in significant charity. And they see in it a happy corrective for Christians who are more used to being chastened for their sins than celebrated as God's children. "Who would want to get in on something where you're miserable, poor, broke and ugly and you just have to muddle through until you get to heaven?" asks Joyce Meyer, a popular television preacher and author often lumped in the Prosperity Lite camp. "I believe God wants to give us nice things." If nothing else, Meyer and other new-breed preachers broach...